When the Carea app launched, it wasn’t just another app hitting the market—it was a celebration of creativity, care, and connection. To make the event stand out, the team turned to a unique and memorable marketing idea: custom branded biscuits.
This delicious campaign didn’t just look good—it delivered real results. From logo biscuits to edible QR codes and affirmation cookies, the strategy helped drive downloads, engagement, and plenty of positive buzz.
An App for Pregnancy & Postpartum care that puts HER first.
Carea is an amazing new app. Whilst most preganancy apps are for the baby, Carea puts HER first. In their own words, “Because real pregnancy isn’t always glowy- sometimes it’s messy, scary, or lonely. And you shouldn’t have to hide that.”
Turning Bites into Brand Moments
In today’s crowded app marketplace, standing out means thinking outside the screen. The Carea team wanted to connect with users in a more personal, tangible way. The solution? Using custom biscuits to promote their app launch.
Each biscuit became an edible piece of brand storytelling—fun, shareable, and perfectly in line with Carea’s mission of supporting wellbeing and mindfulness, and supporting women in their pregnancies and post-partum care.
Logo Biscuits: Branding That Was Good Enough to Eat
At the official launch event, Carea logo biscuits made a bold (and tasty) impression. Each biscuit showcased the Carea logo in the brand’s signature colours, turning a simple treat into a powerful visual cue. These branded biscuits proved that edible marketing isn’t just fun—it’s effective.
Edible QR Code Biscuits: A Clever Way to Drive App Downloads
One of the most innovative elements of the launch was the creation of edible QR code biscuits. Each biscuit was printed with a fully scannable edible QR code, linking directly to the Carea app download page.
Guests could scan the biscuit before enjoying it—seamlessly bridging the gap between digital and physical engagement.
Positive Affirmation Biscuits: Aligning with Carea’s Mission
To reinforce Carea’s message of mindfulness and emotional wellbeing, and supporting women who are both pregnant and post-partum, the team also produced positive affirmation biscuits. Each one carried uplifting messages as you can see from the images.
A Deliciously Successful App Launch
By combining edible branding with emotional storytelling, Carea transformed a traditional app launch into a multisensory experience.
Final Crumb
The Carea app launch proved that when creativity meets care, great things happen. Using custom biscuits—complete with edible QR codes and affirmations—turned an app launch into a memorable, shareable experience that connected with audiences on every level.
If you’re planning a product or app launch, consider adding a sweet touch with custom branded biscuits. They’re more than a tasty gift—they’re an innovative marketing tool that leaves a lasting impression.
Click below to download Carea
Apple App Store (iPhone)
Google Play (Android)
