A Great Campaign for a Great City

We were briefed by London & Partners to create a bespoke gift for their international clients. London & Partners is The Mayor or London’s promotional agency. They are tasked with promoting London to an international audience to bring business, investment and people to our capital city. With 120 international delegates arriving for a conference, they wanted something fun, on-message, unique and memorable as a welcome gift in each of the delegate’s hotel rooms.

We worked with London & Partners to create a number of different ideas before agreeing on the final design. After a few taste tests(!), London & Partners chose our raspberry sugar cookie as the biscuit base, and we looked at a few different icing finishes before the final designs chosen.

The final design was an A6 white gift box. Each box contained 6 hand baked and decorated raspberry sugar cookies spelling out LONDON. We iced the first ‘O’ with an edible printed Union Jack, and hand decorated the other letters with red and blue icing, finished with piped white icing embellishments. The biscuits were on a cushion pad and sealed into cello bags for freshness. We then added some branded literature from London & Partners inside each gift box, and added on-theme ribbons and labels to each box.

Tracy Halliwell MBE, Director of Tourism, Conventions and Major Events at London & Partners said, “We were delighted with the gift boxes Griselda made for us. She ensured she understood what we needed to achieve and created something so unique, and so ‘London’ that delighted those who received them. We also had our first tweet within minutes of receiving the biscuit gift box, and so many thank you’s at the event.”Griselda Soames, Enchanting Bakes said, “This was such an amazing project to work on. We were so proud of the final design. Biscuits are such a cost-effective, efficient and happy way to communicate with customers, and the (almost immediate) tagging on social media also demonstrates their effectiveness when creating something bespoke for your customers. Thank you to Tracy and her team for such an interesting biscuit-based campaign!”

Get in touch if you would like to see what we can do for you and your business.

love and biscuits,

Griselda x

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