We are obviously huge fans of biscuits here – both to eat them and to use them as a clever marketing tool for business.
My previous life (LBB – Life Before Biscuits) involved sales, advertising, marketing and direct marketing. I love applying that knowledge to Enchanting Bakes and looking at ways to utilise biscuits as a marketing resource. There are so many ways we work with our clients to understand their goals and develop a biscuity solution to deliver them. It’s not rocket science – biscuits make people happy and can carry your brand message so your customers or staff smile when they think of you!
Here are 3 of our top Clever Uses Of Corporate Biscuits to boost business, thank staff and make people smile!
1) Lead Generation – we can create a biscuit business card, and send out to prospective new business contacts (with an individual teabag included) and a suggestion for a meeting/Zoom over a ‘cup of tea and a biscuit’ as a great ice breaker and unique way to open doors. We have managed several very successful lead generation campaigns for customers who have seen clients agree to meetings purely based upon receiving such a different approach! (Agillic – these were sent with a tea bag and a gift note and had a huge conversion for new client meetings).
2) Team Thank You / Team Appreciation – a custom biscuit gift box with or without ‘add ons’ to say thank you for their continued work. For a simple gesture, we find our biscuits (and a tea bag) really do deliver above their weight in terms of How about a branded mug, a tea bag and a biscuits gift box posted to every member of the team. Or just a simple Thank You biscuit posted directly to them, or on their desk next time they are in the office.
3) A Branded Biscuit To Keep Front Of Mind – a simple and effective way to keep your brand/message front of mind to clients and customers in a positive way. Biscuits are always relevant, and everyone feels happy when eating biscuits which is a great mindset to be in when thinking about your brand! Whether you are using a logo or a photo to do something quirky / promotional, or just letting your customers know you appreciate them, we have a range of wonderful options and ideas. How about a cup of tea and a biscuit through the post, a branded ‘Thank You’ from Bluey, branded gingerbread men or just a huge thank you in biscuits…
And if you do decide to create some biscuit happiness, you can feel even warmer and happier by choosing Enchanting Bakes and supporting small business!
If you are looking for some biscuity inspiration, please don’t hesitate to get in touch and we will do everything we can to create biscuit joy for you!