- Newsletter sign ups / data collection at conferences and events
- Quick and simple virtual business cards
- Point of sale . exclusive offer sign up’s
We love a clever biscuit here at Enchanting Bakes! We make delicious handmade custom iced biscuits, and we enjoy seeing our biscuits add value to a customers marketing or communications objectives. A biscuit iced with a QR code offers a delightful combination of traditional treats and digital convenience. Read on to explore the top three uses for edible QR codes on biscuits, ranging from newsletter signups to virtual business cards and even point-of-sale solutions. Let’s dive in!
QR codes on biscuits can serve as a creative and interactive way to boost newsletter signups or collect delegate contact details at conferences and events. We all remember the stand clipboard and being asked to write our details down. Well let’s make that process simpler and tastier! When a customer scans the edible QR code on their biscuit, they can be redirected to a dedicated landing page where they can easily subscribe to a newsletter / mailing list, or you can collate their information for future conversations. This engaging method not only captures attention but also allows businesses to grow their subscriber base while offering a delightful (and delicious) experience to their customers.
Virtual Business Cards:
In today’s digital age, exchanging contact information has become more streamlined. Edible QR codes on biscuits can revolutionise this process by transforming biscuits into virtual business cards. Simply scan the QR code, and it instantly directs users to a vCard containing all relevant contact details. Click ‘add to contacts’ and you have all contact information saved straight into your contact list! This unique approach adds a touch of novelty to networking events or any meeting, leaving a lasting impression on potential clients and contacts.
Point of Sale: Edible QR codes on biscuits can also be utilized as an efficient point-of-sale solution. Businesses can integrate these QR codes with their payment systems, allowing customers to scan the code on their biscuit to initiate a secure and seamless transaction. This method eliminates the need for physical payment cards or cash, providing a convenient and contactless experience for both customers and businesses. Additionally, the interactive nature of the QR code can be leveraged to display personalised offers, loyalty program information, or exclusive promotions, enhancing the overall customer experience.
And don’t forget, QR codes are trackable meaning your biscuits can be an accountable part of your marketing and communications strategy. Who knew biscuits could work so hard?
To find out more, get in touch and see how we can help!